Next: Promoting Blue Canoe

Blue Canoe is not a new business. But we have torn up the old playbook.

We’re starting with a clean slate for how we present and promote what we do—not without customers, history or hard-earned experience, but with the chance to reconsider familiar decisions and use AI to help research, write, build and test new approaches.

This strand follows that work: rebuilding our commercial website, appearing in useful directories, asking for reviews, developing partnerships, sharing what we know and talking to journalists. Search engines matter, but they are only part of the picture.

The budget is mainly time. We’ll document what we try, what happens and what proves worth continuing. Experience gives us a starting point; it does not exempt our ideas from being tested.