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Email deliverability

Sending a message is easy. Establishing who sent it, preserving trust and working out why a receiver rejected it are separate problems.

These guides cover the parts that can be verified: authentication, provider requirements, reputation signals and the exact responses returned during delivery. Provider policies change, so each guide carries a review date and links to the primary material used.

Blue Canoe operating recommendations are labelled as such. They are not presented as provider requirements.

  1. Email deliverability: a diagnostic methodA provider-neutral process for diagnosing authentication, reputation, policy and delivery failures without guessing from symptoms.
  2. Delivering mail to GmailCurrent Gmail authentication, subscription, reputation and Postmaster Tools requirements, separated from operational recommendations.
  3. Delivering mail to Outlook.comCurrent Outlook.com sender requirements, SNDS and JMRP operation, with consumer Outlook separated from Exchange Online.
  4. DKIM and DMARC alignmentA current, practical explanation of DKIM signing, DMARC alignment, policy and reporting following the 2026 DMARC standards revision.
  5. Reading Microsoft mail responsesA verified reference for documented Outlook.com SMTP responses, with Exchange Online NDRs kept separate.